There were many significant points in the documentary. One point that stood out to me is the fact that kids see 3,000 commercial messages every day. That means that they are easily influenced by what they see. Kids now are constantly on social media meaning that they are constantly seeing ads about toys and other products. Another point that I saw is that toy companies make thousands of toys just based on one movie. They said that they made thousands of toys just for when TMNT came out in theaters. That means that kids saw the movie and wanted the toys that were produced from it. The last major point that I found was that marketers are similar to pedophiles. They are constantly watching kids and how they act. They watch the focus group through a one-way mirror and it even said that they would watch them when they were in the shower or taking a bath.
Emma,
ReplyDeleteI think you make some great points here! Kids are most definitely influenced with what they see nowadays especially through new technology. Marketers know what they are doing and know how to get kids to see their products. Also, toy companies especially are booming from the toy products kids desire after seeing a movie.